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Value Innovation Matrix as validation of process automation

Explore how to boost process re-engineering and automation using the Value Innovation Matrix for operational excellence.

Discover the secrets of operational efficiency and process automation with the Value Innovation Matrix. Learn how to transform your business processes for peak performance.

In the fast moving landscape of business operations, the quest for operational efficiency is not just a goal; it's a necessity for growth. In this blog post, we explore an innovative tool that is changing the game in process automation: the Value Innovation Matrix. It is a tool that has become a cornerstone at Hyperfox for achieving operational excellence.

The essence of process automation

Process automation involves the use of technology to execute at least repetitive tasks within business operations, thus minimising human intervention and enhancing efficiency. This concept is crucial in operational processes and process re-engineering, where the goal is to streamline workflows, reduce errors, and increase productivity.

The Value Innovation Matrix: A Strategic Tool

At Hyperfox, we've often use a unique approach to identify and implement process automation – the Value Innovation Matrix. This simple yet powerful tool consists of a quadrant system that helps in assessing and prioritising automation opportunities based on two key parameters: effort and impact.

Understanding the quadrants

1. Effort vs. Impact: The Value Innovation Matrix is divided into four quadrants based on two axes – effort and impact. This allows businesses to visualise where their potential automation projects fall and how they can be prioritised.

2. Quick Wins: In the first quadrant, we find tasks to automate that are low in effort but high in impact. These are your 'quick wins', the low-hanging fruits of automation that can be implemented immediately, such as simple chatbots or automated email rules.

3. Strategic Innovations: The second quadrant represents the complex tasks that require more effort but offer a significant impact. These are your strategic innovations, the bigger wins, crucial for long-term operational efficiency but requiring more resources and planning.

4. Basic Gains: Low effort, low impact activities. These tasks don't offer substantial value and should be approached with caution. Why should you do them?

5. Toxic Tasks: The final quadrant contains high-effort, low-impact tasks. These resource-intensive projects with little to no return should be eliminated or re-engineered.

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Linking to operational processes and re-engineering

Understanding the Value Innovation Matrix is just the beginning. The real magic happens when you apply it to operational process re-engineering. Process re-engineering involves an in-depth rethink of existing operational processes to eliminate bottlenecks, improve efficiency, quality, and speed. By applying the matrix, organisations can objectively evaluate and prioritise processes for re-engineering, ensuring that resources are allocated to projects that offer the highest return on investment.

Process re-engineering can also turn a complex task into a series of more simple tasks, thus generating more quick wins. Also keep in mind that automating a bottleneck will never solve the bottleneck itself, you first need to break it down into solution-oriented little bits.

Steps to embrace the matrix

1. Identify automation opportunities: Look within your organisation for processes that are ripe for improvement and also automation.

2. Categorise and prioritise: Use the Value Innovation Matrix to categorise these opportunities and prioritise them based on effort and impact.

3. Implement and evaluate: Start with quick wins to gain momentum and then move on to strategic innovations. Continuously evaluate the impact and refine your approach.


The Value Innovation Matrix is not just a tool; it's a mindset shift. It encourages businesses to critically evaluate their processes, focusing on impactful automation that drives efficiency. As we continue to navigate the complexities of operational efficiency, tools like the Value Innovation Matrix will be instrumental in shaping future-ready, efficient, and agile operational processes.

We encourage you to not just read about it but to put it into action. Start with identifying your quick wins and move towards strategic innovations. If you're interested in learning more or seeking guidance on implementing the Value Innovation Matrix in your operations, feel free to contact us. Let's embark on this journey towards operational excellence together!

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