GOBO processes orders 80% faster with Hyperfox + TAS TMS

Post-corona logistics: slow down, focus, strengthen.

Behind this acceleration sits Hyperfox, a Belgian scale-up specialized in automating order processing for distribution and transport companies. The platform connects seamlessly with existing ERP and TMS systems and verifies complex order components: name verification, agreed pricing, delivery terms, and payment conditions. The result: less manual work, and a more flexible order-to-cash process.

For Tom Devos, CEO of Hyperfox, this goes beyond just time savings. "We're seeing a structural shift. Companies that want to strengthen their order digitalization are building trust. They're less dependent on administrative capacity and can scale faster in a market with thin margins and high expectations. The future belongs to those who understand."

Turbulence requires leadership, not panic.

Frank Ruette has a clear philosophy about leadership in uncertain times. "Post-corona is less 'busy' and more 'turbulent,'" he explained in the Hypertalks podcast. "In turbulence, you act like a pilot: stay calm and take control."

This pragmatic approach aligns with how GOBO introduces technology. "Hyperfox isn't a replacement, but a new colleague you need to train," says Frank. "The goal is simple: fewer mistakes, faster processing, and making order work pleasant again."

What distinguishes GOBO is their human approach. The company grew steadily over the years (including through acquisitions) and keeps innovation front and center. Not as a gadget, but because transport is capital intensive: keeping costs under control is no longer a slogan, it's pure necessity.

TAS TMS: a partnership with a future.

A crucial part of the GOBO story is the integration with TAS Transport Management System, developed by Sinari Group. Hyperfox now works closely with TAS to give distributors who want to automate distribution processes transparent order processing.

"Distributors who want to automate their best processes are building trust," Tom Devos explains. "Companies taking the step toward order digitalization are building trust. They're less dependent on administrative errors and can scale faster in a market with thin margins. In short, when it comes to all future challenges, people come first."

For TAS clients, this means an important option: what GOBO has achieved can be replicated by other transport companies using TAS. The combination of Hyperfox' AI validation and TAS planning power creates a smooth order-to-execution flow.

From inbox to TMS in one click.

How does it work concretely? Hyperfox analyzes incoming orders via email and other channels. These are recognized and structured into a digital order, ready for processing. A fast visual check or one button press in the TAS system is enough to start the order.

The results at GOBO show that digitalization doesn't just have a strategic impact, but also a very practical one. Process acceleration, satisfied clients, and a smoother operation. "We're seeing a structural shift toward more time," Tom concludes. "Companies win trust. And trust is the real value in automation."