Until recently, GOBO processed a transport order in three minutes. Today: thirty seconds. "For our team, that makes a world of difference," says Frank Ruette, COO. How? Through smart order automation.
Post-corona logistics: slow down, focus, strengthen.
Behind this acceleration sits Hyperfox, a Belgian scale-up specialized in automating order processing for distribution and transport companies. The platform connects seamlessly with existing ERP and TMS systems and verifies complex order components: name verification, agreed pricing, delivery terms, and payment conditions. The result: less manual work, and a more flexible order-to-cash process.
For Tom Devos, CEO of Hyperfox, this goes beyond just time savings. "We're seeing a structural shift. Companies that want to strengthen their order digitalization are building trust. They're less dependent on administrative capacity and can scale faster in a market with thin margins and high expectations. The future belongs to those who understand."
Turbulence requires leadership, not panic.
Frank Ruette has a clear philosophy about leadership in uncertain times. "Post-corona is less 'busy' and more 'turbulent,'" he explained in the Hypertalks podcast. "In turbulence, you act like a pilot: stay calm and take control."
This pragmatic approach aligns with how GOBO introduces technology. "Hyperfox isn't a replacement, but a new colleague you need to train," says Frank. "The goal is simple: fewer mistakes, faster processing, and making order work pleasant again."
What distinguishes GOBO is their human approach. The company grew steadily over the years (including through acquisitions) and keeps innovation front and center. Not as a gadget, but because transport is capital intensive: keeping costs under control is no longer a slogan, it's pure necessity.
